Cyprus now invites travelers to “Love Cyprus” all over again with a new brand, logo, and tourism initiative. Deputy Tourism Minister Savvas Perdios told reporters last month about the new initiative, which reiterates how Cyprus has always been focused on love.
A new logo featuring a color palette akin to the qualities of Cyprus: the sun (orange), its culture (yellow), the sky and the sea (blue), the forests, olive groves, and lush nature (green), is accompanied by the promotional video below, along with other outreach initiatives.
The rebrand and other measures come at a time when Cyprus’ tourism image has been muddied by the negative effects of coronavirus. For over 15 months the island paradise and her cousins elsewhere have been pummelled by COVID catastrophes. Tourism is important for Cyprus, and it seems like one COVID-19 disaster after another has hit the island. By June the number of total cases had…