The Lufthansa Group and TripActions are launching a co-branded booking and management platform, targeting small and medium-sized customers of the airline group.
The platform lets members of Lufthansa Group’s corporate rewards program, PartnerPlusBenefit, book through a specialized version of TripActions’ tool and lets users earn and redeem points in the program. That also gives program members access to TripActions features including policy and profile management tools, customer support and centralized billing. In addition, Lufthansa will be able to make special offers to those customers through the platform as a dedicated channel.
It is designed to “provide a solution to our valued corporate customers who have previously booked via our airline websites and have long had the desire for a suitable solution and associated enhanced functionalities,” Lufthansa Group SVP of sales Stefan Kreuzpaintner said in a statement. “This unique offering expands the available [travel management…