NDC adoptions are accelerating and the technology is proving to be an important tool in travel retailing as companies seek to become more responsive and agile to customers’ needs in the travel space.
A new report from Amadeus details acknowledges the need for NDC technology and the hurdles that remain a challenge, preventing widespread adoption. These challenges include the need to upgrade airline systems, embrace a common NDC standard, and transformation of mid- and back-office systems for travel sellers.
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Noted in the report are the expectations of travelers for travel products that mirror brands such as Amazon, Netflix and Spotify in their capabilities, delivering a seamless, relevant and personalized experience. IATA’s New Distribution Capability (NDC) is proving to be a foundation for digital retailing across the sector.
While…