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Travel agents to the rescue
Searching and booking travel directly from travel providers has become more time-consuming and complicated than ever, according to Travelport’s 2024 State of Modern Retailing Report.
The report combines international independent research, cross-industry comparisons and consumer insights.
“Despite travel providers favouring direct-to-consumer connections, the sheer volume of options is overwhelming to travellers, making them less confident in their booking choices,” said Jen Catto, chief marketing officer, Travelport.
“Our research found that instead of feeling excited after booking a trip,…