With social media being a part of the fabric of our everyday lives, one post by a person with the right influence–who doesn’t even need to be a celebrity or public figure–is enough to make an impact on consumers’ purchasing decisions. Hence, the birth of influencer marketing, which today is heavily influenced by “nano influencers,” online content creators with a following of 5,000 or less. Don’t be fooled by the seemingly small number, though; according to the 2022 Southeast Asia Influencer Marketing Industry report, nano influencers have the highest impact on consumers’ purchases, with 46 percent of consumers surveyed, relying on recommendations from their circle of family and friends, aka your everyday people.
The…