ALEXANDRIA, Virginia—The Global Business Travel Association (GBTA) and Cvent released a new study titled, “The Future Is Now: Technology Transformation in Corporate Travel.” According to the study, the industry is poised to allow technology to transform and accelerate business travel.
Based on a survey of business travel professionals in North America and Europe, the report reveals that while 88 percent of travel management company respondents, 74 percent of suppliers, and 59 percent of travel buyers generally think their organization does a good job with technology, an opportunity exists in actively integrating advanced technologies, such as artificial intelligence (AI) and blockchain, into their travel programs. In addition,…