Airline and agency decision-makers reveal shifts in travel as part of new Sabre research launched today
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Two-thirds of travel leaders participating in the survey indicated that they believe travel will fully return to pre-pandemic levels by the end of 2024, with one third indicating in the survey that they believe this will happen in 2025 or beyond
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Study highlights retail opportunity for travel industry from travelers’ spend on “revenge travel”
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Survey indicates that complexity is likely to become increasingly challenging for the industry, with travelers now considering more decision factors before booking a trip – survey results indicate need for industry to be nimble to address evolving landscape
SOUTHLAKE, Texas, May 5, 2022 /PRNewswire/ — Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today released a new global travel industry study, ‘Mapping Travel’s New Normal’, which identifies prominent shifts in travel.
The wide-ranging study highlights the different areas of focus for airlines and agencies as both sectors seek to capture opportunities for recovery and for future growth. Commissioned by Sabre and carried out by Munich-based management consultancy Dr. Fried & Partners, the study involved both quantitative and qualitative research with 500+ decision-makers from airlines and travel agencies. Respondents were surveyed in eight languages across 20 countries in EMEA, APAC and the Americas, along with in-depth interviews with selected industry leaders.
Participants were questioned about the impact of the pandemic on their customers and their businesses, as well as the implications for the future of the travel industry. Key findings cover the differing priorities of airlines and agencies as both sectors prepare to address potential recovery opportunities and create new opportunities for growth, as well as differences in technological investment priorities by global regions. Findings include: