The agencies have been briefed to “evolve and elevate” Amadeus’ global reputation and approach to communications.
3 Monkeys Zeno and FOTH will work together to create “high-impact” campaigns that work across multiple markets.
Regional Zeno offices will provide network support across the EMEA, Asia-Pacific and North America regions.
Zeno is a new addition to Amadeus’ agency roster, while FOTH’s remit has expanded to lead global business unit communications and corporate initiatives.
Zeno said it will provide two core areas of support for Amadeus. Its London-based global hub team will provide strategic counsel, planning, development and execution of major campaigns. Regional Zeno offices will create in-country media and influencer programmes and localise global initiatives, with 3 Monkeys Zeno co-ordinating the effort.
The FOTH team will provide strategic insight on industry issues, global issues-based campaign development, and lead on…