Airlines’ maybe getting into add-on services like hotel bookings, tour packages, car rentals and travel insurance, as natural extension of their core business, but they don’t pose a threat to online travel agencies (OTAs), say analysts.
The reason for the same is that travel tech startups and OTAs like MakeMyTrip, ixigo, Goibibo, Yatra, EaseMyTrip and Cleartrip, are in a much better position to provide broader offerings at more competitive prices. Simply put, this is their core operations as opposed to that of airlines.
“While small OTAs may see this (airlines) as direct competition, established travel tech companies such as Goibibo, MakeMyTrip, EaseMyTrip, and Yatra are not necessarily pressured by this trend,” Prateek…
