PARTNER CONTENT
Trip.com Group’s Boon Sian Chai, managing director and vice president, international markets, shares his take on user-centric innovations, and explains why the future of travel “is all about you”.
Let’s talk about something that’s reshaping the travel landscape: user-centric technology. As someone immersed in this vibrant sector, I’ve seen firsthand how crucial it is to prioritise the traveller’s experience in our tech innovations.
Let’s face it – travel can be exhilarating, but also daunting. From the endless options for flights and accommodations to navigating unfamiliar cities, it’s easy to feel lost. This is where user-centric tech comes into play —it’s all about…