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In today’s loyalty landscape, maintaining a strong travel rewards offering is essential for any brand looking to gain a competitive edge. Travel rewards are one of the most sought-after loyalty program offerings because of the emotional connections travel creates for consumers of all ages. Unlike traditional loyalty rewards, like cash-back or product discounts, travel rewards are tied to unique, unforgettable experiences.
As a result, consumers now see travel perks as a fundamental expectation instead of an optional extra. According to research by Expedia Group, 85 percent of leisure travelers seek to book various trip elements and shop with travel…