Many airline executives believe that the pandemic will change how aviation companies do business over the next five years.
These include operating with a much leaner workforce and less silo-ed company structure due to airlines being trimmed amid the Covid-19 pandemic.
The Airlines: A Path Back To Profitability report, an initiative by travel technology company Accelya and Atmosphere Research Group, also revealed that airlines have accelerated innovation during the downtime.
For example, although just 26% of executives considered merchandising/retailing to be extremely important pre-pandemic, 49% believe it will matter more during business recovery.
In addition, 18% more executives view innovation in dynamic/continuous pricing to be extremely important during business recovery compared to before the pandemic (from 33% to 39%).
Atmosphere Research Group president Henry Harteveldt said airlines will need to…