As business travel rebounds in the United States, airlines are reaping the benefits of renewed spending from corporate clients.
Consider that 62% of CEOs expect their companies to increase travel budgets this year, according to a TravelPerk-commissioned report.
This resurgence is fueled by the recognition of the value of face-to-face interactions in driving revenue and creating employee morale. Other contributing factors to increased business travel include higher attendance at conferences and an increase in workforce size, the report found.
U.S. firms are particularly optimistic, with 61% planning to ramp up travel spending, compared to less than half of their European counterparts, per the report.
Airline Initiatives
Airlines have responded to this renewed demand with initiatives aimed at enhancing customer experience and capitalizing on the business travel boom. Delta Air Lines, for instance, reported a 7% increase in corporate travel sales during its third-quarter…