There’s nothing simple about travel, especially from a payments POV. But there should be.
“Simplicity in travel, the more they can go hand-in-hand, the better that is for everyone,” Kristian Gjerding, CEO at CellPoint Digital, told PYMNTS during a discussion for the What’s Next in Payments series, “Business Simplicity: The New KPI.”
According to Gjerding, one of the primary pain points for travelers is a fractured, cumbersome user experience where consumers frequently face issues such as losing seat reservations or encountering checkout errors.
“It’s having a complex and broken user experience in trying to complete the purchase,” he said, noting the frustrations travelers often encounter with interrupted transactions, fluctuating prices and limited payment options.
Against this backdrop, simplifying the travel experience is becoming synonymous with streamlined payment solutions as travelers increasingly seek convenience and security from booking to…
