At a time when consumers are hungry for super apps that consolidate the digital clutter from dozens of different retailers and banks on their devices, brands are also looking to find a simpler way to streamline the loyalty and rewards experience.
It’s a trend that was underscored in an announcement Monday that said the California winemaker E&J Gallo would be expanding a pilot program with Fetch Rewards that will reward consumers, regardless of where they purchase Gallo products, which include Apothic, Barefoot and Black Box brands.
“Loyalty and rewards offer powerful opportunities to forge deeper connections with our consumers while gaining understanding of their needs,” said Stephanie Gallo, chief marketing officer for E&J…
