There was a time when traditional payment giants such as PayPal and Shopify disrupted the banking model. Today, it is the time for vertical SaaS in financial technology or fintech. This emerging market is zeroing in on small to medium-sized businesses contributing over 50% of GDP in high-income countries worldwide. But is it a one-sided affair? How are SMBs responding to the solution?
According to Johannes Koeppel, CEO and Co-Founder of WeTravel, “SMBs don’t want different payment solutions; they want payments integrated into their business software.” Johannes, a U.C. Berkeley MBA graduate, built WeTravel as a vertical SaaS (integrated payment) platform in the travel space akin to the Mindbody that offers…