Buy now, pay later firm Sezzle wants to grow its brick-and-mortar presence — and is betting on physical cards to help with that.
Sezzle’s strategy to grow its presence is a mix of launching new products and payment options. Before the end of the year, the company plans to launch a physical card, dubbed Sezzle Flex. Sezzle also plans to offer various payment options through the card such as pay now and pay in four installments.
“We decided we have to expand into brick and mortar because our consumer is shopping there and using payment products there,” said Sezzle CEO Charlie Youakim. “If we want to be the top of wallet for that consumer we’ve got to make sure that our product works there.” ‘
The company was founded in…