The Gen-Z cohort plans to splurge on travel this year, more than any other generation, according to a study.
TheĀ Avail State of Travel in 2022 study reveals that 72% of Gen Z travelers say they plan to spend more or the same in 2022 compared to the pre-COVID era, compared with 70% of millennials and 61% of baby boomers.
The studyĀ of 2,000 Americans also asked different cohorts if they planned to invest in a big trip, with 71% of Gen Z travelers agreeing they would, along with 68% of millennials, 60% of Gen Xers and 51% of baby boomers.
In addition, 71% of the Gen Z, born from 1997-on, is making plans to travel more this year, matched by the same volume of millennials.
Providing insight into how Gen Z…