In a recent address at the ASEAN Tourism Forum in Laos, Omri Morgenshtern, CEO of digital travel platform Agoda, forecasted a promising landscape for the travel industry in 2024. Citing a strong start to the year and the momentum built from 2023, Morgenshtern highlighted Asia’s significant year-on-year growth, with Japan, South Korea, and India as leading contributors.
Visa-Free Travel on the Rise
The first of five key trends Morgenshtern predicts for the travel sector is the acceleration of visa-free travel. Countries are anticipated to ease visa restrictions to stimulate inbound traffic—a trend reflected by the increase in searches for Malaysia after it relaxed its visa rules.
Greater Integration in Travel Bookings
Connected travel bookings are expected to sustain their upward trajectory. Travel providers are integrating flights, hotels, experiences, and activities into a single platform, offering a comprehensive…