Based on the first month of the year, 2024 could be a great year for travel, predicts Omri Morgenshtern, CEO of digital travel platform Agoda. He noted that the new year has been off to an enthusiastic start as it builds on the momentum from 2023 and with tourism prominently on the agenda.
2023 turned out to be a good year for the travel industry with the most notable Year-on-Year growth happening in Asia. Morgenshtern shared “Asia was last out, but fast out post-covid, leading to the highest percentage of YoY growth across Booking Holding brands like Agoda. This was driven by success stories like the popularity of Japan as an international destination, and South Korea and India emerging as outbound travel forces to be reckoned with.”
Here are the five trends the Agoda CEO predicts will shape the travel industry in 2024:
1. Visa-free travel gathers pace
Tourism features prominently on the agenda for many popular and emerging markets and this has led to a recent wave of…