A visionary co-founder and Chief Executive Officer (CEO) of Safari Wallet, Iddy John has made it his mission to reshape the tourism landscape in Tanzania through innovative technology.
Born in 2014, Safari Wallet is a travel fintech that identifies, curates experiences and destinations and allows travellers to book and plan their holidays then pay for them in installments.
This system has created flexible payment options which has enabled people who have often associated travel and tourism with huge expenses to explore their country’s rich cultural and natural heritages.
Like every other common African childhood story, Iddy says that growing up, travel and a visit to national parks or museums was always the promised reward for academic excellence.
While the exposure to travel tourism instilled in him a fascination for what the world offered, the older he got, the more he saw how many people took tourism and travel as leisurely luxury.