The travel fintech company Scapia has unveiled its brand campaign “Tap everywhere, travel anywhere,” empowering young travellers to transcend boundaries by way of their everyday expenses. As per the company, the films span across South Korea, Spain, and France, and showcase foreign locals being mesmerised by the features of the Scapia Federal Credit Card.
The twist that takes everyone by surprise is that, upon learning of the Indian traveller’s experience with the card, these foreign locals also start speaking Indian languages.
Talking about the campaign, Anil Goteti, founder and CEO, Scapia said, “As a new-age fintech company which offers unparalleled rewards, our brand campaign spotlights the benefits of the Scapia Federal credit card for users who aspire to travel
The campaign is directed by Ujjwal Kabra and produced by Bhupender Agarwal (Fusion Films).
Moreover, the films are built on the cultural barriers that travel breaks, which the company intends to enable by making travel more accessible. To embed this ethos