According to a new report by Sabre, China’s outbound travel market is experiencing a resurgence, with a nearly 400% increase in bookings for 2024 compared to the previous year. The study utilises data from Sabre Market Intelligence MIDT, Sabre Market Intelligence Ticketing, OAG Air Capacity and Sabre Market Intelligence Global Demand.
For context, pre-pandemic, travellers from China made 155 million international trips, collectively spending to the tune of $245 billion, it’s quite obvious why the world has been waiting for China to re-enter the global tourism market in a big way.
Chinese travellers are also renowned for being high spenders when they travel, spending an average of $1,000 a day during their trips. During…