The MICE tourism(Meetings, Incentives, Conferences, and Exhibitions) has taken on an essential role in Ibiza’s economic diversification and deseasonalization strategy. With a season marked by vacation and leisure tourism, the island has consolidated its position in the corporate events market thanks to the efforts of entities such as the Ibiza Convention Bureau, the product club of Fomento del Turismo, which brings together more than 70 companies in the sector. Ana Sánchez (Asturias, 1985), manager of this entity, has talked to La Voz de Ibiza and highlights that MICE tourism represents a key opportunity to extend the season and boost the local economy in traditionally lower months, such as March, April, October and November….