Cunard, Carnival Cruise Line, Holland America Line, P&O Cruises, Princess Cruises, and Seabourn have all entered three-year deals with Fred Olsen Travel for in-store branding, marketing, and promotions at its new shop on Ringwood High Street. The arrangement involves having their logos and sale materials on display in various areas of the store. Fred Olsen Travel’s new store is set within a Grade II listed building and follows the successful launches of its Eastbourne and Worthing stores in 2023 and 2024 respectively. Cunard’s sales director, Tom Mahoney, believes that the opening of this store will strengthen the partnership between the brands and Fred Olsen Travel.