Delta Doubles Down On Flights From Austin To Nowhere: The Strategy Behind Half-Empty Planes
Delta Air Lines went big into Austin once American Airlines pulled back flights. Delta did not expect these flights to sell well. They don’t seem to be selling well. And Delta does not much care. They’re going even deeper because this is about long run strategy, and not these specific flights.
Austin is a unique market,
- passenger traffic has been growing quickly, year-after-year among the fastest in the United States
- airline capacity has grown at an even faster clip
Barbara Jordan Terminal, Austin
So why get into the market? The airport is full and likely will remain full for the…