At the TTG Agenda 2024 Summer Breakfast, Tony Hopkins, trading and development director of easyJet holidays, claimed that there is a strong demand in the travel market, albeit with a trend towards late bookings. Shoppers are seeking the best value, driving high demand. Tricia Handley-Hughes, director of InteleTravel UK and Ireland, shared a contrasting view, seeing a decrease in numbers for the first time and predicting a slow July and August. Vim Vithaldas, The Travel Network Group’s chief commercial officer, noted a significant shift in booking composition. In May 2023, 25% of bookings came from families, which decreased to 16% this year.