It is a simple four-word sign that has sparked a complex debate for one of Western Australia’s most popular holiday towns.
“Hometown not tourist town” was scrawled on a sign greeting Easter visitors to Denmark, 400 kilometres south of Perth.
Sitting between towering karri forests and pristine, white beaches, Denmark is known for its surf, wineries and food.
It is home to about 3,000 people, but that population can quadruple during busy holiday periods.
One group of residents claims the influx is putting unsustainable pressure on the town, while local government and businesses say tourism is needed to diversify its economy.