Amid economic changes and emerging trends, China’s consumer habits are showing an interesting shift – they are increasingly spending on experiences, particularly travel. This is opening up significant opportunities in the travel and leisure industry, presenting a lucrative investment avenue for discerning investors. Here is a closer look at these trends and some potentially rewarding stocks to watch.
China’s consumers shift their spending to experiences
Various studies and market reports have shown that Chinese consumers, a key driver of the country’s economy, are shifting from material possessions to experiences and services. Data suggests that there is a significant surge in expenditures on items like travel, dining, and other…