Skift Take
There will clearly be more pruning to come as Expedia Group expands its One Key loyalty program to Europe, and takes hard looks at its brands and operations in countries around the world.
Expedia Group in recent years has shed around a half-dozen brands, and new CEO Ariane Gorin is continuing the purge with the closure of ebookers UK on September 4.
An announcement on the ebookers UK website says Expedia Group will “retire” the ebookers UK website and its Bonus + loyalty program in the UK on that date. ebookers traces its roots to 1998; a predecessor website, Flightbookers, is said to have launched the first UK online travel agency website a couple of years earlier.
An…