Skift Take
Less talk, more data. Here’s how hotels with wellness offerings are doing, according to RLA Global, HotStats, and Truist Securities. Plus, the latest wellness concept: Ballers.
Hotels increasingly consider wellness investments as travelers’ expectations evolve, but what trends are rising, and which services are the most profitable after accounting for everything?
Hotels with wellness offerings saw healthy growth in 2023, according to the Wellness Real Estate Report 2024 by RLA Global, with statistical support from HotStats. Skift got an exclusive first look at the report, which provides a rare quantification of hotel wellness.
For context, Skift also reviewed a…