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Skift spoke with IAG Loyalty CEO Adam Daniels about the program’s plans to partner with more airlines and other businesses in the loyalty space.
IAG Loyalty, the frequent flyer program that operates Avios, is probably one of the most overarching programs in the airline industry — and it wants to continue expanding.
While Avios houses IAG brands like British Airways, Iberia and Aer Lingus, the frequent flyer currency is beginning to partner with other airlines outside of IAG. So far, Avios has signed on Qatar Airways and Finnair. The program is also in talks with other carriers, IAG Loyalty CEO Adam Daniels told Skift.
The loyalty program also reported a…