Skift Take
IndiGo’s decision to add a hotel booking platform to its website and app seems to be aimed at targeting potential customers looking for a one-step solution for hotel and flight bookings. It is not the first Indian airline to make this move, but for a user base that pivots towards OTAs to find the most price-conscious option as well as deals, will this work?
Low-cost carrier IndiGo has introduced a new hotel booking option on its website and app. The airline said the aim of the integrated service is to allow passengers the convenience of a one-step solution.
In a statement, the airline said that the customers who choose to fly with IndiGo would be able to avail exclusive…