Have you been to Amsterdam? If so, there’s a good chance you’ve flown on a Koninklijke Luchtvaart Maatschappij plane without knowing it. The company, better known by its catchier acronym KLM, is the flag carrier of the Netherlands and the world’s oldest airline operating under its original name.
From its mega hub at Amsterdam’s Schiphol Airport, it serves more than 170 global destinations with a fleet of distinctive bright blue aircraft. It’s a cornerstone of the SkyTeam alliance, and counts Delta Air Lines and Virgin Atlantic among its key commercial partners.
But a proud history is no guarantee of future success. As recent challenges have graphically illustrated, KLM’s long-term relevance in an increasingly…