German music fans most willing to travel internationally to see a concert or festival – Travelers from Spain are most keen to explore the destination when taking a trip to a live music event
Music, like travel, broadens the mind, opening new horizons and offering new perspectives. Amadeus Amadeus.com/en/insights/press-release/Amadeus-travel-trends-2024-how-will-we-travel-next-year?utm_source=HotelNewsResource&utm_medium=referral&utm_campaign=HotelNewsResource-Publish” target=”_blank”>Travel Trends 2024 finds many are also looking to combine the two this year, with a boom in concert and festival attendance in 2023 tapping into a desire for connection. As we enter 2024, the trend is expected to accelerate, with many European travelers planning to follow their favorite acts on tour.
A new research project, carried out by YouGov for Amadeus across four European markets, finds some 49 per cent of Spaniards have previously traveled to attend a concert or festival (spending at least…