The hospitality industry is seeing a significant shift, powered by technology and a focus on more personalized, holistic services. Mirroring the airline industry, hospitality is now leveraging additional sales beyond just room offerings. To fully maximize the potential of this transformation, an advanced retail platform is required. Such a platform should handle both room and non-room offerings cohesively. Sabre Hospitality’s Retail Studio, for instance, provides retailing solutions that enable hotels to sell not only rooms but also unique offerings like merchandise, as well as policies like early check-in.