I am deeply passionate about the tourism sector. More than anything the people. Their tenacity, creativity and humanity.
The visitor economy touches most of our lives most days – often we are unaware as we are simply attending a meeting, picking up a coffee, meeting a potential client, or simply having a day out with someone we care about.
Every day I talk to people in this sector. Those who are investing, own, manage, are on the front line, or who aspire to work in it.
The sector deserves a champion. A champion with a place at the “top table”, and not a footnote. We know that the sector is struggling.
My challenge is simple – are the decision makers brave enough to put it at the top of the agenda?
Below I outline my “10-point plan” to help the “decision makers” get it right:
