One of Branson’s maxims, in his own words, is “screw it – let’s do it”. His start-up has consistently innovated over the past 40 years, offering seat-back TVs, flat beds in business, onboard massages and a clubhouse instead of an airport lounge.
And just last November, Virgin Atlantic operated the first commercial transatlantic flight powered fully by sustainable aviation fuel (SAF) – Flight 100.
All that aside, Branson credits the airline’s employees for its longevity. “The reason we’re still here is that, thanks to the skills of everybody working with Virgin, we’ve kept the fun going,” he insists. “We have wonderful teams of people who look after everybody impeccably. They do it with a smile, and a laugh, and people…