Skift Take
The travel industry registered one of its strongest months of recovery since the inception of our index, with performance up across all sectors and almost all countries. The war in Ukraine, however, is casting a long shadow over travel’s performance moving into March.
While the invasion of Ukraine is understandably taking all the highlights, the overall improvement of the travel industry’s performance was impressive during the month of February.
The overall travel performance hasn’t grown this fast month-over-month since March 2021, with the latest Skift Travel Health Index data registering a 9 percentage point increase between January and February 2022. This means that the travel industry performance currently tracks 26 percent below 2019 levels.
The February data is not showing the full force of current circumstances on travel’s performance yet. The Russian invasion of Ukraine started on February 24,…