In the ever-changing world of travel, where airlines, hotels, tour operators, and travel agencies all compete for attention, PR is more crucial than ever. From global events to shifting economic conditions and evolving consumer preferences, this industry faces constant flux. That’s why leveraging the power of PR isn’t just an advantage—it’s a necessity. Ignoring it could mean missed opportunities, damaged reputations, and failing to connect with savvy travellers.
El Broide, Director and Publicist, The Platinum Club
Building and maintaining reputation
Reputation is everything in the travel industry. One negative incident can quickly go viral, causing significant damage to a brand. PR professionals excel at managing crises, crafting…