Tourism is a key economic driver in many countries across the world, bringing in much needed funds.
The sector contributed 9.1% to the global GDP last year, as well as 27 million new jobs.
It is no wonder then that Canada, the second largest country in the world after Russia, is keen to increase visitor numbers.
The government has launched a new campaign called A World Of Opportunity, as it seeks to help the industry get back on its feet in the wake of the Covid pandemic.
Tourist numbers have still not recovered to their peak of 22 million people in 2019.
