In an effort to bring more travellers’ attention to destinations beyond popular Busan in the country’s south-east region, the Korea Tourism Organization (KTO) organised a fam trip for Singapore travel agents and media earlier this month.
The activity was part of KTO’s strategy to actively promote the cities of Busan and Ulsan, and Gyeongnam province, or BuUlGyeong, as a combined destination.
The fam trip highlighted a blend of cultural heritage, natural scenery, arts and creativity, local cuisine and outdoor leisure activities across Sancheong, Hapcheon, Hadong, and Gimhae in Gyeongnam province,…