Sri Lanka has launched a new campaign, Sri Lanka, A Story for Every Season to promote the country as a year-round destination rather than one for the winter season, with content spotlighting wildlife safaris, cultural heritage, spiritual pilgrimage sites, scenic landscapes, and adventure tourism.
The campaign relies on digital storytelling and influencer collaboration, where influencers will produce high-impact content for platforms like Instagram, YouTube, and Facebook, reaching over 2.2 million travel enthusiasts globally.
The campaign kicked off on March 27 in Colombo, with 12 travel influencers from India, the UK, Hong Kong, Australia, and Portugal, along with their families, in…
