Steve Byrne, Travel Counsellors chief executive, said Planisto had been on the firm’s radar for some time, along with its “hugely talented” development team.
“This acquisition perfectly aligns with our vision and passion of building a community of the very best travel entrepreneurs who provide the human touch empowered by state-of-the-art technology,” said Byrne.
“In addition to strengthening our proprietary tech and talent, the deal will further accelerate our current development roadmap for our digital, personal platform Phenix and enhance the end-customer booking experience.
“The acquisition supports our growth strategy as we accelerate towards being a £1 billion transaction value platform in the very near future. We are committed to invest in our scalable technology and operating model, and we continue to look forward to the future with excitement and confidence.”
