Brazil’s tourism sector is experiencing robust growth, with a focus on attracting visitors from key international markets such as the U.S., China and Germany.
In 2023, the country welcomed approximately 6 million foreign visitors, generating a record $6.9 billion in revenue from international tourism.
“The U.S. remains our largest market, followed closely by Argentina, Germany, France and the UK,” Philipe Karat, head of transportation at Brazil’s tourist board Embratur, tells Aviation Week. “Additionally, domestic tourism remains a key driver of the industry, as millions of Brazilians continue to explore the country’s diverse and rich destinations.”
To enhance air service and connectivity, Embratur has made notable strides in…
