Want to be a data-powered travel organization? Here’s how
I spend a lot of time thinking about data-driven organizations. What do they look like? How do they work? What sets them apart? And I’m passionate about exploring these questions with travel players—especially today.
Everyone is thinking about execution
I never have to convince travel executives of the value—or the imperative—of grounding everything they do in data and analytics. This is absolutely top-of-mind for them. It’s the “how” of getting from where they are today to where they know they need to be that keeps them up at night.
And it’s no wonder.
Organizational silos and talent gaps have always made it hard for travel companies to execute the data transformation they need. The pandemic made a tough situation even tougher. Revenue challenges and cost pressures cut into investment dollars and headcount. In addition, Travel has become a less-than-desirable…
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