The travel sector has had a major boost recently by performances from Beyonce and Taylor Swift. Now Madonna has become the latest to profoundly influence the sector.
The final concert of her Celebration Tour boosted Rio de Janeiro’s hotel occupancy to 62% in May, according to data from CoStar, an online real estate analytics provider.
Throughout the month, the average daily rate of Rio’s hotels increased by 19,9% to BRL729,06 (R2 403). Revenue per available room rose by 27,2% to BRL452,14 (R1 490).
According to traveldailynews.com, Madonna’s website said the show had been the largest ever during her four-decade career.
May 4 set a record for Rio hotels’ highest occupancy rate when Madonna concluded her Celebration…