“We continue our tradition of combining whimsical animation with modern renditions of beloved Canadian songs to tell a story about being together over the holidays,” says Andy Shibata, Vice President, Brand at Air Canada. “So many of our customers travel great distances and our Air Canada colleagues all feel a shared sense pride for our role in these journeys. That is the essence we wanted to capture in this holiday spot.”
Blending the latest CGI technology with hand-painted brushstrokes, the video is available in both French and English, both of which are complemented by the voice of Montreal singer-songwriter Charlotte Cardin, who returns to Air Canada’s holiday campaign for the second year. In addition to recreating the 90s hit ‘Une Chance Qu’on S’a’ by Montreal crooner Jean-Pierre Ferland in the French ad spot, Cardin puts her new spin on Bryan Adams’ iconic 1991 classic, ‘Everything I Do (I Do It For You’ in the English spot.
The spot is…
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