The National Hockey League’s (NHL) Montreal Canadiens have announced a jersey patch partnership with Air Canada.
Contract:
- Multi-year deal will see Air Canada logo feature on Canadiens away jerseys
- At the end of each season, the Air Canada Foundation and the Montreal Canadiens Children’s Foundation will auction off a set of game-worn road jerseys, with all proceeds benefiting local children’s charities which aims to inspire access to ice hockey for young Canadiens fans
Context:
The tie-up deepens a 40-plus year partnership between the Canadiens and Air Canada, with the away patch deal arriving after the NHL allowed teams from last year to advertise a partner’s logo on their game jerseys. The Canadiens’ home jersey patch sponsor is Royal Bank of Canada (RBC), which inked a multi-year deal in 2022.
Comment:
“It’s a privilege for us to have a longstanding relationship with Canada’s national carrier in Air Canada, and…
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