The Association of Canadian Travel Agencies and Travel Advisors (ACTA)
partnered with Visit Portugal, Visit Alentejo and Air Canada earlier this month on an ACTA Immersive Destination Experience, with 25 ACTA member travel advisors visiting the region.
“ACTA’s Immersive Destination Experiences are aimed at revolutionizing the travel industry’s approach to experiential learning and social media marketing,” said Wendy Paradis, ACTA’s president, in a statement. “By collaborating with our destination partners and suppliers, ACTA intends to elevate and enrich the traditional fam experience.”
The event, held in Alentejo, Portugal from Nov. 13-19, served as a platform, offering ACTA member advisors with an in-depth understanding of Alentejo’s appeal.
During their time in Portugal travel advisors experienced unique accommodation that included world famous pousadas, historic castles, convents, and monasteries.
Throughout each day advisors were introduced…
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